Trade Marketing Manager

Benby Enterprises, Inc.

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现场办公 - 奎松市5-10年工作经验本科全职
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职位描述

福利待遇

  • 员工表彰与奖励

    业绩加成

  • 法定福利

    13薪

  • 健康保险

    健康维护组织

  • 额外福利

    员工折扣

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职位描述

The Trade Marketing Executive/Manager is responsible for developing and executing strategic trade marketing initiatives that align with brand objectives and drive commercial performance across channels, categories, and regions. This role bridges marketing and sales to ensure consistent messaging and effective market execution while maintaining strong collaboration with internal teams and external stakeholders.


Strategy Development & Principal Management

  • Analyze market trends and competitor activities to identify growth opportunities and risks.
  • Translate overarching brand strategies into actionable trade marketing plans.
  • Develop and implement targeted strategies by channel, category, customer, and region to ensure sustainable growth


Performance Monitoring & Analysis

  • Regularly evaluate business performance against targets and initiatives.
  • Generate insights and actionable recommendations to optimize results.
  • Lead and present business performance reviews to the management team.


Point of Sale Materials (POSM) Development

  • Design and develop compelling merchandising solutions and POS materials tailored to key shopper profiles.
  • Ensure effective visibility and conversion across relevant sales channels


Forecasting

  • Utilize historical data, market trends, and benchmarking to develop accurate sales forecasts.
  • Conduct opportunity and risk assessments to guide strategic decisions


Budget Management & Financial Acumen

  • Plan, manage, and track trade marketing budgets to ensure optimal resource allocation.
  • Apply financial principles such as ROI, CTS (Cost to Sales), and NPV in evaluating marketing investments and initiatives.


Collaboration

  • Build and maintain strong relationships with external partners (principals, key accounts) and internal departments (sales, supply chain, merchandising).
  • Present and align quarterly plans with stakeholders to ensure cross-functional buy-in and effective execution


Process Compliance & Leadership

Act as the process owner for key strategic and operational meetings:

  • BSSD – Monthly Development & Tracking
  • S&OP – Including Sell-In/Sell-Out & Offtake Analysis
  • Quarterly Business Review
  • Sales & Marketing (S&M) Meeting

职位要求

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
  • Minimum of 5 years of experience in trade marketing, preferably in FMCG or retail.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent communication, presentation, and stakeholder management abilities.
  • Proficient in data analysis tools and financial modeling.
  • Highly organized, results-driven, and adept at cross-functional collaboration.
销售和营销客户关系管理商业分析产品运营生命周期营销活动品牌营销活动性能监测
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Blaine Busto

RecruiterBenby Enterprises, Inc.

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工作地址

Benby Enterprises, Inc. - 1Benby Building. 216 Banawe St, District 1, Quezon City, 1115 Metro Manila, Philippines

发布于 27 June 2025

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