Web3 SEO Lead

Core Responsibilities
1. Strategy Development
→ Develop a global multilingual (English/Chinese/Southeast Asia) SEO strategy, covering high-value keywords in DeFi, NFT, DApp, etc.
2. Technical Optimization
→ Revamp website architecture to capture on-chain dynamic data (Gas prices/Token contracts), addressing SEO challenges in SPA applications.
3. Ecosystem Collaboration
→ Engage with developer communities/KOLs, incentivizing backlink building with **on-chain credentials (POAP/SBT).
4. Performance Quantification
→ Establish Web3-specific metrics (on-chain conversion rates/cross-chain search share), tracking SEO contribution revenue.

Requirements
- Proficient in using on-chain data (Etherscan/Dune) to drive keyword strategy
- Experience in SEO optimization using SPA frameworks (Next.js/React)
- Familiar with the technical logic of smart contract metadata writing
- Capable of designing cryptocurrency incentive models (e.g., gas fee subsidy rewards)