Job Summary:

The Digital Growth & E-Commerce Specialist is responsible for executing marketing campaigns (paid and organic) and maintaining a smooth, conversion-focused website and e-commerce experience.

This role ensures that products, campaigns, and digital assets are accurately implemented, the customer journey is tested end-to-end, and marketing initiatives are properly reflected across the website and e-commerce platforms. The role works closely with developers for technical fixes but is not a heavy coding role.

This is a hands-on, mid-level position suited for someone with solid experience in digital marketing and e-commerce execution.

Key Responsibilities

1. Website & E-Commerce Experience

• Support website updates and enhancements using WooCommerce and Vue.js (implementation level)
• Manage product listings, descriptions, pricing, images, and categories
• Ensure backend data accuracy for clean and consistent front-end display
• Implement content, layout, and minor UX improvements
• Test website flows including navigation, product pages, checkout, and promotions
• Perform QA checks before launches, sales, and campaign rollouts
• Identify website, UX, or technical issues and coordinate with developers for resolution
• Resolve basic website-related customer issues and flag recurring problems
• Apply basic SEO best practices to website pages and product listings

2. Marketing Campaigns & Content Execution

• Execute digital marketing campaigns (paid and organic) and track performances
• Prepare, create, and manage campaign assets (static visuals, banners, short videos)
• Create content for website updates, launches, promotions, and social media
• Plan social media content calendars and posting schedules
• Ensure marketing campaigns are accurately reflected on the website and e-commerce platforms
• Generate needed reports for brand’s marketing performances

Qualifications (Required):

• Bachelor’s degree in Marketing, Communications, IT, Multimedia Arts, or related field
• 2–4 years of experience in digital marketing, e-commerce, or website support
• Working knowledge website content management
• Familiarity with Vue.js or modern front-end frameworks (testing/implementation level)
• Experience creating digital marketing content and assets
• Strong eye for layout, UX, and visual consistency

Skills & Tools

• E-commerce backend management (WooCommerce, Shopee, and Lazada)
• Website content updates, testing, and QA
• Design tools (Canva, Adobe Creative Suite, or similar)
• Basic photo and video editing
• Basic understanding of SEO and digital advertising concepts (Google Ads, Meta Ads)