JOB DESCRIPTION

The Brand Manager is responsible for driving brand growth through strategic planning, financial analysis, and market insights. This role involves identifying opportunities, leveraging digital marketing, and leading cross-functional teams to execute campaigns. Additionally, the Brand Manager trains and engages stakeholders to align with business goals.

KEY RESPONSIBILITIES

You will:

• Develop and implement brand strategies, conduct market research, and maintain brand identity.
• Oversee product lifecycle, optimize pricing, and analyze sales performance.
• Execute digital, social media, PR, and in-store campaigns; manage brand engagement and visibility.
• Ensure brand consistency, monitor store performance, and train sales teams.
• Build strategic partnerships with influencers, retailers, and stakeholders.
• Manage marketing budgets, lead cross-functional teams, and mentor brand associates.

QUALIFICATIONS & REQUIREMENTS:

• You must be a college graduate of Marketing Management or any related course
• You must have at least 3 years of experience in the same capacity, preferably in the retail industry
• You must be proficient in MS Applications and Social Media
• You must have good oral and written communication skills and good interpersonal skills

Work Schedule: Regular shift (8:30 am – 6 pm)

Work Setup: Hybrid (4 days onsite, 1 day WFH)