• Responsible for planning, publishing, and managing brand content across major social media platforms (such as Instagram, TikTok, Facebook, YouTube, Xiaohongshu, etc.)
• Develop and implement social media content strategies to increase brand awareness, audience engagement, and community growth.
• Plan and execute creative and shareable content ideas that align with brand campaigns and marketing objectives.
• Monitor social media analytics, evaluate performance, and generate actionable insights for content optimization.
• Stay updated on social media trends, platform algorithm changes, and emerging platforms to keep content strategies relevant and effective.

Qualifications:

• 3+ years of experience in social media management or content strategy, preferably with international or premium brands.
• Bachelor's degree or equivalent.
• Strong understanding of major social platforms' algorithms, content trends, and audience behaviors, with proven ability in content planning and storytelling. (Meta Business Suite, Sprout Social, Google Analytics)
• Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Google Analytics, etc.).
• Excellent English writing and bilingual communication skills, with the ability to craft engaging and brand-consistent copy.
• Strong visual sensibility and ability to collaborate effectively with design and video teams to deliver cohesive creative output.
• Proactive, fast learner, and highly adaptable in a dynamic, fast-paced environment.
• Bonus: Familiarity with AI content tools (e.g., ChatGPT, Canva AI, Runway, Notion AI, etc.) is a plus.
• Candidates must demonstrate professional experience across all major social media platforms including Instagram, TikTok, Facebook, YouTube, and Xiaohongshu.