• Develop and implement effective SEO strategies to improve website visibility and ranking.
• Conduct keyword research to identify opportunities for optimized content creation.
• Analyze website performance metrics and adjust strategies accordingly.
• Collaborate with content teams to produce high-quality SEO-friendly content.
• Keep up to date with the latest SEO trends and best practices.

Requirements

• Educational Qualifications:Bachelor’s degree in Marketing, Business, or a related field
• Experience Level:2–5 years
• Skills and Competencies:Proficient in SEO tools such as Google Analytics, SEMrush, and Moz
• Qualities and Traits:Strong analytical and problem-solving skills
• Responsibilities and Duties:Ability to work collaboratively in a team environment

Key Responsibilities

• Develop and execute SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link-building campaigns.
• Analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar to identify opportunities and track ROI.
• Lead a team of SEO specialists, providing guidance, training, and performance feedback.
• Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
• Monitor search engine algorithm updates and adjust strategies accordingly to maintain or improve rankings.
• Conduct competitor analysis and market research to stay ahead of industry trends.
• Prepare and present SEO reports to stakeholders, highlighting key metrics, insights, and recommendations.
• Optimize for voice search, mobile SEO, and local SEO as applicable to client needs.
• Ensure compliance with SEO ethical standards and avoid black-hat techniques.