Job Responsibilities:

• Lead Generation: Assist in developing and implementation of content creation to generate leads via email marketing, PPC campaigns, SEO, and social media paid initiatives.
• Offer Creation: Create compelling narrative to capture the interest of potential customers.
• Coordination: Work closely with the digital marketing manager and creatives to ensure cohesive and effective marketing campaigns as well as to other departments for shoots / events and launches of new treatments and or new service offerings
• Analytics: Monitor and report on the performance of all lead generation activities and adjust strategies as needed.
• Market Research: Conduct market research to identify new opportunities and stay up-to-date with industry trends and best practices especially in beauty and wellness space.
• Customer Journey Mapping: Understand and map out customer journeys to enhance lead nurturing and conversion processes.

Qualifications:

• Technical Experience: 2-3 years of experience working in a marketing or lead generation agency.
• Industry Knowledge: Experience marketing B2C Personal services
• Technical Skills: Proficiency in Analytics tools, PPC platforms and best practices, and social media marketing.
• Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Project Management: Excellent project management skills with the ability to coordinate multiple initiatives and work collaboratively with a cross-functional team.
• Communication: Exceptional written and verbal communication skills.
• Creativity: Ability to create compelling and engaging marketing offers.
• Adaptability: Ability to quickly adapt to new tools, platforms, and methodologies in the fast evolving marketing landscape.

Key Attributes:

1. Driven & Goal-Oriented:

• Demonstrates a strong commitment to achieving results and meeting KPIs.
• Proactively sets and pursues ambitious goals, maintaining a high level of productivity and focus.
• Shows resilience and determination in overcoming challenges and obstacles.

2. Self-Sufficient & Highly Independent:

• Able to work autonomously, effectively managing time and priorities without constant supervision.
• Takes initiative in identifying opportunities for growth and improvement, both in personal development and project execution.
• Demonstrates a proactive approach in problem-solving, quickly adapting to new tools, platforms, and strategies as needed.

3. Not Sensitive to Critiques:

• Open to feedback and views critiques as opportunities for growth rather than personal attacks.
• Maintains a positive attitude and constructive mindset when receiving constructive criticism, applying insights to refine strategies and performance.
• Able to provide constructive feedback to others in a professional and respectful manner.

4. High Emotional Intelligence (EQ):

• Exhibits strong interpersonal skills, effectively managing relationships with colleagues, clients, and stakeholders.
• Demonstrates empathy, understanding, and the ability to read social cues, ensuring effective communication and collaboration.
• Manages stress and maintains composure under pressure, using emotional awareness to navigate complex situations.

Personal Traits:

• Independent Thinker: Capable of making strategic decisions without the need for constant guidance.
• Adaptable: Flexible in adapting to changing circumstances and willing to learn new skills to stay ahead in the dynamic field of digital marketing.
• Self-Motivated: Enthusiastic about continuous learning and self-improvement, staying updated on industry trends and emerging technologies.
• Collaborative: While independent, able to work effectively in a team setting, contributing to a positive and productive work environment.

Please refer to job description.