JOB SUMMARY

• He/She is responsible for managing and growing relationships with mid-sized and MSME clients, ensuring customer satisfaction, and driving business growth.
• This role requires a strong understanding of the company’s products and services, along with the ability to implement sales strategies that align with business goals.
• Will be highly involved in client acquisition, direct sales, account management, and after-sales support to ensure seamless customer experience and retention.

RESPONSIBILITIES

Strategic Account Management

• Executes sales plans that are highly aligned with the marketing plans to achieve company & individual target
• Identify and target new potential clients such as independent cafes, restaurants, and small retail businesses.
• Provides product demonstrations to target clients and taking the lead in resolving complaints to provide total sales experience
• Co-initiates activities and programs for business development / Work closely with brand leads and technical teams to align sales strategies with brand objectives.
• Setting sales targets and annual budget
• Participate in industry events, and conduct regular site visits.
• Develop clients for coffee and other products within the assigned territories thru saturation and market research

Account Management & Customer Retention

• Maintain relationships with assigned accounts, ensuring continuous engagement and support.
• Address client concerns, complaints, and inquiries in a timely and professional manner.
• Identify and target potential key clients to expand market reach.

Sales Reporting

• Analyze client sales data and provide reports on sales growth.
• Track performance metrics and ensure alignment with company KPIs.
• Present updates on existing MSME accounts and new prospects.
• Provide data-driven recommendations for client engagement and retention strategies.

KNOWLEDGE

• Bachelor’s Degree in Marketing, Entrepreneurial Management, Business Management/Administration, or a related field
• 1-2 years of relevant work experience in the same role, preferably within the FMCG, Coffee, Food & Beverage, Hospitality, or Marketing industries
• Solid knowledge of various sales techniques, evaluation methods, and full-cycle sales transactions
• In-depth understanding and strong application of Sales and Marketing principles
• Ability to thrive in a fast-paced environment
• Highly proficient in MS Excel, PowerPoint, and Power BI
• Excellent communication and negotiation skills