Role Overview

As our Paid Media Buyer, you’ll lead the planning, execution, and optimization of ad campaigns across Meta, Google, Shopee, Lazada, and TikTok—focused on conversions, lead generation, and brand growth. You’ll work closely with creatives and strategists to translate business goals into data-backed media strategies for clients across food, wellness, and startup sectors.

Key Responsibilities

• Build, manage, and scale paid ad campaigns across Meta, Google, and TikTok
• Handle monthly ad budgets starting at ₱10K–₱15K, optimizing for ROAS and lead cost
• Strategically target and retarget audiences aligned with each brand’s goals
• Collaborate with content and design teams to produce scroll-stopping ad creatives
• Monitor performance and optimize daily (bidding, placement, copy, creative, targeting)
• Track conversions using Meta Pixel, UTM tagging, GA4, and other tools
• Present regular performance reports with insights and scaling recommendations

Qualifications

• At least 2 years of experience in paid ads/media buying
• Proven experience in e-commerce ad campaign management with clear ROAS improvements
• Strong track record with lean-budget campaigns (especially under ₱20K/month)
• Ability to optimize for CPL, ROAS, CTR, GMV MAX and lead quality
• Fluent in Meta Ads Manager, Google Ads, and bonus if familiar with TikTok Ads (GMV MAX)
• Hands-on knowledge of GA4, Pixel setup, e-commerce event tracking, and funnel optimization
• Experience working with startup brands, food businesses, or franchise models is a plus
• Strong analytical and reporting skills with confident decision-making on ad spend