The Marketing Project Lead demonstrates technical literacy, with a foundational understanding of IT systems and tools essential for supporting marketing operations and project execution. They possess strong communication skills, allowing them to effectively collaborate with both technical and non-technical teams, ensuring alignment across departments. With excellent organizational and time management abilities, the Marketing Project Manager is skilled in planning, scheduling, and tracking project progress to meet deadlines efficiently. They exhibit strong problem-solving and risk management capabilities, identifying potential challenges early and implementing proactive solutions.

RESPONSIBILITIES

• Ensure all marketing-related projects are accurately scoped, planned, and executed within timelines.
• Prepare key project documents, including project charters, work plans, and communication plans.
• Mitigate risks proactively and ensure project goals remain achievable
• Act as the main liaison between the Marketing Team, IT, and other departments.
• Follow up with IT teams to ensure timely delivery of reports and CRM-related tasks.
• Communicate and coordinate with software/system vendors on CRM and reporting requirements.
• Work closely with senior executives in a multicultural environment, ensuring alignment with business goals
• Oversee lead data flow, conversion tracking, and reporting within CRM platforms (Zoho preferred).
• Ensure accurate information is captured, validated, and disseminated across teams.
• Collaborate with IT to improve reporting processes and dashboards.
• Support inter-department initiatives involving marketing activities.
• Ensure stakeholders are updated with project progress, dependencies, and deliverables.

QUALIFICATIONS

• Experienced in managing end-to-end marketing projects, coordinating across teams and vendors, ensuring timely CRM reporting, and aligning stakeholders through effective planning, data management, and cross-functional collaboration.