CIAN Yield Layer is one of the largest on-chain yield strategy platforms, allowing users to access advanced DeFi yield strategies with one click. Meanwhile, CIAN empowers sustained growth of high-quality emerging asset issuers - both crypto-native assets and real-world assets (RWA) - by generating additional on-chain returns for asset holders.

Standing at $1.4 billion Total Value Locked (TVL), CIAN has an extensive partner network of top-tier asset issuers, including cbBTC, fBTC, solvBTC, Bedrock, pumpBTC, Lido, Binance (wbETH, bnSol), Renzo, Kelp/Kernel, P2P, and pyUSD. Beyond crypto-native assets, CIAN is expanding access to institutional-grade interest-bearing RWAs issued by leading Wall Street and London-based institutions. CIAN also collaborates with RWA pioneers like Chainlink DigiFT and Midas to effectively bridge the gap between DeFi and RWA.

#Full time #Remote #Shanghai

Role：

• Create, keep executing and adjusting marketing plan with the team, leveraging community forces and BD resources.
• Analyze, test and select effective marketing channels as well as promotions to acquire target audience
• Lead events mgmt.; successful experience in online promotion and user referral system is required;
• Involvement in community mgmt. for better understanding in user profile and user needs
• Deliver marketing articles together with team.

Preferred Profile：

• Minimum academic achievement: Bachelor degree
• Proficient in English, which is the working language
• Exposure to or experience in web 3 industry is a must
• Experience in online marketing and user acquisition, preferably from Internet companies
• Proactive, have sense of responsibility and capability to constantly drive progress innovative