• Understanding of basic business and marketing concepts
• Outgoing personality with strong interpersonal and social abilities
• Ability to spot emerging trends
• Familiarity with social media, social networking, email marketing and search engines
• Associate or bachelor’s degree in marketing, business or a related field a plus
• Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)
• Good knowledge of market research techniques and databases
• Demonstrable ability to multi-task and adhere to deadlines
• Good knowledge of market research techniques

Key responsibilities

• Campaign Support: Assist with planning, executing, and tracking marketing campaigns across various channels. 
• Content Creation: Help develop promotional materials and manage content calendars for different platforms. 
• Market Research: Conduct research to identify target audiences and analyze competitor activities. 
• Social Media Management: Schedule and monitor social media posts and engage with followers. 
• Data Analysis and Reporting: Compile marketing data, create reports on campaign effectiveness, and present findings to management. 
• Collaboration: Work with other departments like sales, finance, and operations to ensure marketing goals are aligned with business objectives. 

Required skills and qualifications

• Organizational and Communication Skills: Excellent ability to manage multiple tasks and communicate effectively. 
• Analytical Skills: Strong ability to analyze data and interpret trends. 
• Technical Skills: Proficiency in data entry and familiarity with marketing software and social media platforms. 
• Creativity: Creative skills, including writing and design, are often beneficial. 
• Education: A bachelor's degree in marketing, communications, or a related field is often preferred, but it is frequently considered an entry-level position. 
• Experience: An internship or some previous experience in sales or marketing is helpful, but not always required.