Responsibilities:

• Launch digital ad campaigns across social, SMS, and email to boost brand awareness, engagement, sales, and LTV.
• Conduct A/B tests to identify high-performing digital marketing content.
• Track and analyze campaign performance, providing insights and recommendations to leadership.
• Monitor competitors and industry trends to keep digital marketing strategies competitive.

Qualifications:

· 2+ Years experience running paid ads on the following platforms:

• Meta (Facebook/Instagram), Tiktok, Pinterest, Attentive, Klaviyo

· Any experiences with these are a plus:

• Shopify, SMS Marketing, ConnectedTV (MNTN, Tatari, TVscientific)
• Direct Mail Marketing
• Must be comfortable working with large data sets to uncover trends, patterns, and insights into customer business data.

· Must understand how to set up proper UTM parameters.

· Strong MS Office skills including MS Excel and PowerPoint.

Please refer to job description.