Essor Launch Associate Brand Manager

Launch Associate Brand Manager

Essor

Negotiable

Uzak3-5 Yıl DeneyimDiplomaTam zamanlı

Paylaşmak

Uzaktan Ayrıntılar

Açık Ülke：Filipinler

Dil Gereksinimleri：İngilizce

Bu uzaktan iş belirli ülkelerdeki adaylara açıktır. Olası konum kısıtlamalarına rağmen devam etmek isteyip istemediğinizi lütfen onaylayın

İş tanımı

Açıklama

About The Company

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED’s acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.

About The Role

We are looking for a motivated and strategic Launch Associate Brand Manager to drive the successful introduction of new products on Amazon. This role empowers our team to thrive by fostering ownership, agility, and proactive collaboration.

The ideal candidate will be responsible for understanding the market landscape, planning an effective launch strategy, and executing with precision to successfully launch our new products.

What you will do:

Understand & Align:

Participate in Lock Meetings to grasp the Unique Selling Proposition (USP), market landscape, potential, and performance baseline.
Collaborate with the Product Development (PD) team to determine the best sales approach for each product.
Work with the Brand Management (BM) team to analyze the launch impact and align on strategic objectives.

Plan & Strategize:

Work closely with our content team to highlight the product’s USP effectively across the main image, gallery images, titles, bullet points, A+ content, and product descriptions.
Communicate regularly with the Supply Chain team to ensure stock availability and prevent shortages.
Build a robust launch strategy including pricing, variations, Pay-Per-Click (PPC) campaigns, and marketing efforts to maximize visibility and sales.

Execute & Optimize:

Monitor daily sales performance, ranking, and margin vs. target to ensure the success of new launches.
Provide daily performance updates to the team and key stakeholders.
Proactively identify inefficiencies and implement corrective actions

Who you are:

A highly motivated self-starter with a strong sense of ownership and accountability. With proven experience in online marketplace product management, e-commerce, or digital marketing.
Strong understanding of performance management strategies (Pricing, Promotions, PPC, SEO, etc). An agile thinker who can pivot strategies based on real-time data and market conditions.
Ability to analyze key performance metrics (revenue, margin, ranking, TACoS, ACoS) and make data-driven decisions. Strong analytical and strategic skills to assess product performance and optimize for growth.
Experience in working with supply chain teams to ensure optimal inventory management.
Prior experience launching products on online marketplaces would be a plus.
Nice to have: Prior experience with the Amazon ecosystem.
A reactive and proactive problem solver who can address challenges swiftly and implement effective solutions.
Excellent communication and cross-functional collaboration skills to align teams and drive successful product launches.

We are seeking for people who:

Are empowered.
Are brave.
Leverage expertise, technology, and innovation.
Ensure that our teams thrive across cultures with a global mindset.

What's in it for you?

A supportive, diverse and global team with a growth mindset.
A scaling company with great industry professionals.
A flexible (hybrid) working environment.
Great opportunities to get involved with exciting projects.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.