A community manager is responsible for managing and developing an online community on behalf of a company. The main goal of their work is to create and maintain a positive brand image.

Some of the tasks of a community manager include:

• Building and maintaining communication. The specialist communicates with the audience through social media, forums, and other platforms. They answer questions, respond to comments and feedback, and ensure that user issues and complaints are resolved in a timely manner.
• Developing content. Community manager creates and publishes interesting and relevant content, such as articles, blog posts, videos, photos, and infographics.
• Moderation. The specialist controls discussions within the community, prevents conflicts and negativity, and ensures compliance with the rules of conduct in the community.
• Analytics and monitoring. The community manager tracks brand mentions on the Internet, analyzes the activity of community members, and evaluates the effectiveness of marketing campaigns and promotions.