Job Title: Assistant Brand Manager

Industry: Food Service/Manufacturing

Location: Marikina City

Employment Type: Full-Time

Job Summary:

We are seeking a creative and results-driven Assistant Brand Manager to support the development and execution of marketing strategies for our food service and manufacturing company. The ideal candidate will play a pivotal role in enhancing brand awareness, driving product performance, and ensuring alignment with business objectives.

Brand Strategy Execution:

• Assist in developing and implementing brand strategies to strengthen market position and achieve business goals.
• Analyze market trends and competitor activities to identify opportunities and areas for improvement.

Marketing Campaign Management:

• Plan and execute marketing campaigns across various channels, ensuring timely and efficient rollouts.
• Collaborate with the sales and marketing teams to create promotional materials and product messaging.

Product Performance Monitoring:

• Track the performance of products in the market, including sales, distribution, and customer feedback.
• Provide insights and recommendations based on data analysis to optimize product positioning and performance.

Cross-functional Collaboration:

• Work closely with product development, sales, and supply chain teams to ensure consistent brand messaging and product availability.
• Coordinate with external agencies and vendors for advertising, media, and promotional activities.

Brand Consistency:

• Ensure all marketing materials and activities align with the brand’s identity, vision, and values.

Reporting and Insights:

• Prepare regular reports on campaign performance, consumer insights, and market trends.
• Present findings and recommendations to the brand manager and leadership team.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2-4 years of experience in brand management or marketing, preferably in the food service or manufacturing industry (required).
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Proficiency in digital marketing, market research tools, and Microsoft Office Suite.
• Excellent analytical, organizational, and communication skills.
• Creative mindset with the ability to think strategically and execute effectively.