Key Account Management

• Maintain complete data records of Key Accounts such as store list monitoring, promo monitoring, personnel directory, key plan summary, display counter summary, etc.
• Accurately and timely enlistment of new products, promotions, and other in-store initiatives.
• Fulfill requirements of Key Accounts for their HRIS and other related activities concerning personnel management.
• Communicate company marketing campaigns and communication plans to assigned Key Accounts.
• Execute and supervise key account marketing and communications plans and oversee key account marketing campaigns and plans.
• Establish and maintain good working relationships with Key Account decision-makers and other stakeholders relevant to the handled categories.
• Resolve issues and problems faced by key accounts and address complaints with substantial solutions to develop and maintain trust and confidence among retail partners.
• Achieve sales volume, on-shelf availability, distribution, pricing, merchandising, and promotional objectives with assigned Key Accounts.
• Understand key account business goals and work collaboratively to create strategies.
• Plan strategic activities and initiatives that will drive growth within existing doors of key accounts.
• Grow company presence and business within the account through expansion into new doors or other relevant channels.
• Ensure regular engagement with key account personnel to strengthen business relationships and performance.

Sales and Operations Management

• Coordinate with internal operations teams.
• Monitor sales data, out-of-stock levels, pricing, stock levels, market share, and display quality (account merchandising standards); analyze information and prepare improvement reports to implement strategies for maximizing sales and product visibility in assigned accounts.
• Conduct regular store visits to assess overall business performance and monitor competitive activities.