Reports to: Growth Marketing Manager

Department: Marketing

Location: PH Mandaluyong

Work Set Up Hybrid, Full Time

Overview

We are looking for a talented Digital Marketing Specialist to join our team and take charge of execution, implementation, and results monitoring across several key digital channels. If you’re a creative, data-driven marketer who thrives on driving results through effective content and targeted campaigns, we’d love to meet you.

As our Digital Marketing Specialist, you will play a critical role in driving the performance of our digital marketing efforts. This includes copywriting and managing key channels like Google Ads, Meta Ads, Mailchimp email campaigns, and website SEO. You will be responsible for analyzing performance data, optimizing campaigns, and executing strategies to achieve business growth. Your ability to balance creative ideation with data-driven decisions will be essential in maximizing the impact of our marketing initiatives.

At CloudCFO, we believe in fostering growth through continuous training and development, ensuring that you have the tools and knowledge to excel and grow your career. If you're ready to make a meaningful impact and contribute to our success, we’d love to hear from you.

Why work for CloudCfo?

• Team - Professional, dynamic and collaborative
• Competitive packages - Experience and qualifications are rewarded
• Flexible working options - We are output focused
• Autonomous working – We trust our people
• Learning and Development – Experienced leaders providing expert guidance
• Progression opportunities - No bureaucracy here as we are invested in your growth
• Cloud accounting – Work with the most innovative online tools
• Healthcare coverage - We care about our employees

Who We Are

CloudCFO is a leading accounting and financial advisory firm dedicated to helping ambitious businesses achieve their goals by providing clarity and boosting efficiency. To empower business leaders worldwide, our team of 120+ professionals rely on our proprietary technology, cloud accounting solutions, efficient processes and artificial intelligence. Join the Future of Accounting Services!

Responsibilities

Content Creation

• Write engaging and informative content for our blog, ad copy, landing pages, and other digital assets to drive engagement and conversions.

SEO Management

• Oversee the SEO strategy for our website, conducting keyword research, on-page optimization, and working with our content team to ensure that SEO best practices are followed.

Google Ads Management

• Develop, execute, and optimize Google Ads campaigns to drive traffic and lead generation. Monitor performance and make data-driven adjustments.

Meta Ads Management

• Create, manage, and optimize Meta Ads (Facebook, Instagram) campaigns to increase brand awareness, generate leads, and maximize ROI.
• Conduct research on industry trends, competitors, and target audiences to guide content and campaign strategies.

Data Analysis and Reporting

• Regularly analyze the performance of all campaigns and channels, providing insights and recommendations for optimization based on key metrics.

Performance Optimization

• Continuously optimize digital channels for better performance, A/B testing creatives, messaging, and landing pages to maximize engagement and conversion rates.

Cross Team Collaboration

• Collaborate with internal teams and external agencies to ensure alignment across campaigns and channels. Provide input on content strategy and digital campaigns.

Key Attributes

• Customer Centric: Your approach to targeting and crafting messaging is focused on our ICPs needs and goals. You try to understand people’s intent and behavior at every stage of the marketing funnel.
• Clear Communicator: You embody expertise and professionalism and ensure that complex and technical matters are conveyed with simplicity and clarity.
• Technology-driven: You are driven by innovation, constantly developing or adapting new technology to enhance the user experience and optimize efficiency in everything that you do.
• Accountable: You do the right thing for your team and for our customers. You are true to your commitments and accountable for your results.
• Growth mindset: You embrace continuous growth and development. You value feedback from customers, team members and all stakeholders as a catalyst for growth and improvement.
• Collaborative teamwork: You demonstrate your commitment to teamwork and collaboration.

Qualifications

• 1-3+ years of relevant marketing experience, with a strong focus on content writing, SEO, and paid digital advertising.
• Prior experience in B2B marketing.
• Proficiency in marketing tools such as Google Ads, Meta Ads, Google Analytics, MailChimp, SEO tools (e.g. Ahrefs, SEMrush, Moz) and social media platforms (e.g. Facebook, LinkedIn, Instagram, X).
• Demonstrated ability to create high-converting ad copy and content for digital channels.
• In-depth understanding of SEO principles and best practices for on-page and off-page optimization.
• Fluent in English (both spoken and written).

Preferred but Not Required:

• Prior experience in Financial Services or related sectors.
• Competency in graphic design or photo and video content creation.
• Knowledge of UX/UI principles for improving website engagement and conversions

To Proceed

• Upload your comprehensive CV including a link to your sample portfolios

Follow Us!

• CloudCFO LinkedIn
• CloudCFO Facebook

Please refer to job description.