Job Summary:

The Associate Publisher is responsible for overseeing the overall operations, content strategy, brand management and business development efforts of a media brand. This position will handle Spot.ph and involves strategic planning, revenue generation, and team leadership to drive growth and innovation to the brand.

Responsibilities:

1. Strategic Leadership:

• Collaborate with senior leadership to set the company's strategic vision and goals.
• Develop and execute strategies to achieve revenue targets and expand the company's market presence.
• Monitor industry trends, competitive landscape, and audience preferences to inform strategic decisions.

2. Content Strategy and Editorial Oversight:

• Define and execute a comprehensive content strategy that aligns with the organization's objectives and audience needs.
• Provide strategic guidance to editorial teams, ensuring high-quality content production.
• Foster innovation in content creation, distribution, and audience engagement.

3. Brand Management:

• Develop and execute brand strategies and ensuring brand consistency across all channels.
• Conduct market research to understand target audience and competitive landscapes.
• Monitoring brand performance and making data-driven decisions to optimize strategies

4. Revenue Generation:

• Develop and implement revenue generation strategies, including advertising sales, subscriptions, sponsorships, and partnerships.
• Collaborate with the sales and marketing teams to maximize advertising and sponsorship opportunities.
• Explore and execute new revenue streams to diversify income sources.

5. Audience Growth and Engagement:

• Implement strategies to grow and engage the audience across multiple platforms, including web, mobile, social media, and emerging channels.
• Utilize data analytics and user insights to optimize content and audience engagement.
• Build and maintain audience loyalty through community-building initiatives.

6. Budget Management:

• Oversee budgets related to content production, marketing, and revenue generation.
• Ensure efficient resource allocation to achieve financial objectives.

7. Stakeholder Engagement:

• Collaborate with internal and external stakeholders, including advertisers, content partners, and industry associations.
• Represent the organization at industry events, conferences, and public forums.
• Develop and maintain strategic partnerships to enhance the company's reach and influence.

8. Team Leadership and Management:

• Recruit, train, mentor, and manage a team of content creators, editors, sales professionals, and marketers.
• Foster a culture of innovation, accountability, and excellence.
• Set performance goals and provide regular feedback to team members.

9. Compliance and Risk Management:

• Ensure compliance with industry regulations, ethical standards, and best practices.
• Identify and mitigate risks that may impact the organization's reputation or financial health.

Requirements and Skills:

• Bachelor's degree in Marketing, Communications, Business, or any related field.
• At least 3-5 years experience with proven leadership experience and team management abilities within media, publishing, or digital content industries.
• Experience in branding and marketing for a brand or app, a must.
• Strong understanding of content creation, editorial standards, and digital publishing.
• Knowledge in revenue generation, including advertising sales, subscriptions, and partnership development.
• Knowledge of audience development, engagement strategies, and data analytics.
• Proficiency in digital publishing technologies and content management systems.
• Strategic thinker with a track record of driving innovation and growth.
• Excellent communication, negotiation, and stakeholder management skills.
• Financial acumen for budget management and revenue growth strategies.
• Ability to adapt to a fast-paced and evolving media landscape.

Please refer to job description.