ROLES & RESPONSIBILITIES

Sales & Lead Generation:

• Create marketing materials, sales tools, and product knowledge.
• Develop and execute lead generation campaigns across various channels (e.g., email, social media, content marketing).
• Qualify leads generated
• Conduct market research to identify potential customers and market trends.
• Prepare of sales presentations, proposals, and quotations.
• Track and analyze sales performance data to identify areas for improvement.

Marketing Execution & Brand Awareness:

• Assist in developing and implementing marketing plans and campaigns, both online and offline.
• Create engaging and informative content for various marketing channels, including website copy, social media posts, email newsletters, and marketing collateral.
• Manage and execute social media strategy, including content creation, scheduling, and community engagement.
• Assist in the planning and execution of marketing events, webinars, and trade shows.
• Coordinate with external vendors and agencies as needed for marketing initiatives.
• Monitor and analyze marketing campaign performance, providing reports and recommendations for optimization.
• Ensure brand consistency across all marketing and sales materials.
• Conduct competitive analysis to stay informed of industry trends and competitor activities.

Customer Relationship Management:

• Assist in building and maintaining strong relationships with existing and potential customers.
• Support customer communication efforts through various channels.
• Gather customer feedback and provide insights to the sales and marketing teams.
• Assist in the development and implementation of customer retention strategies.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2 years of experience in a sales, marketing, or related role.
• Strong understanding of basic sales and marketing principles.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Proficiency in Canva
• Experience with social media platforms and marketing tools is a plus.
• Strong organizational and time management skills with the ability to prioritize tasks and meet deadlines.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving skills.
• A proactive and results-oriented attitude.