• Responsible for assisting the operations on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums.
• Handles press releases, creates digital content, organizes public events, and identifies business opportunities that would generate more revenue resources and attract potential clients.
• Disseminates accurate information to the public regarding news and special announcements of NUSTAR.
• Helps with the creation and management of positive public perceptions of NUSTAR.
• Assists in the planning and execution of public relations programs.
• Proactively identifies newsworthy stories for local and regional media.
• Reinforces the strategic agenda of NUSTAR to reach out to target markets.
• Develops and pitches new story ideas to create media opportunities for NUSTAR.
• Maintains media lists for targeted launches and outreach programs.
• Assists in developing key communications materials such as press kits, media mailers, and fact sheets.
• Provides support to the marketing department in identifying industry trends.
• Assists both marketing and sales in all public relations and marketing efforts.
• Develops and executes customer-focused public relations campaigns through powerful brand messages.
• Conducts research for target markets by conforming to territory requirements.
• Interacts with customers to facilitate marketing and sales initiatives.
• Updates social media with NUSTAR’s promotion information and respond to customers’ answers.
• Coordinates the flow of information between departments by acting as liaison.
• Creates and delivers public relations materials such as press releases, white papers, executive bios, corporate newsletter content, and proposals.
• Supervises social media outreach activities and create and distribute surveys.
• Plans and executes press conferences by handling details such as time, place and agenda.
  
  

• Strong Communication (Written & Verbal): Essential for effective outreach, clear instructions, and building rapport with diverse influencers.
• Relationship Building: Cultivating trust and long-term partnerships with local and international influencers is crucial for sustained success.
• Social Media Savvy & Analytical Skills: Understanding platform nuances and being able to interpret performance data to identify what resonates with the target audience is vital.
• Organizational Skills: Managing multiple influencer collaborations, deadlines, and content schedules requires excellent organizational abilities.
• Proactivity & Adaptability: The influencer marketing landscape evolves quickly, so being proactive in identifying trends and adapting strategies is key.
  
  

Please refer to job description.