JOB SUMMARY:

The Marketing Manager is an intuitive strategist that plays a pivotal role in driving local marketing initiatives while closely collaborating with the Global Marketing Team. The MM leads the development and execution of marketing strategies tailored to local markets, ensuring alignment with global brand objectives. The MM has a crucial role in fostering synergy between local and global teams to maximize brand impact and market penetration in food and beverage category.

DUTIES AND RESPONSIBILITIES:

• Develop and implement local marketing strategies aligned with global brand guidelines and objectives set by the Global Marketing Team.
• Collaborate closely with the Global Marketing Team to localize global campaigns and initiatives for the Philippine market, ensuring cultural relevance and effectiveness.
• Lead, coach and mentor a team of marketing professionals, providing guidance and support to achieve marketing goals and objectives.
• Conduct market research and analysis to identify local trends, consumer insights, and competitive landscape to inform marketing strategies.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional media, and events.
• Manage local marketing budgets effectively, allocating resources to maximize ROI and achieve business targets.
• Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to stakeholders.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and support for marketing initiatives.
• Build and maintain strong relationships with key stakeholders, including distributors, retail partners, and industry influencers.
• Stay updated on industry trends, market dynamics, and competitor activities to adjust marketing strategies as needed.

JOB REQUIREMENTS:

• At least 15 years of working experience in Marketing is required
• Experience from FMCG industry is highly preferred
• Experience in collaborating with global or regional marketing teams, preferably within a multinational company.

COMPETENCIES & SKILLS:

• Excellent knowledge in brand management
• In-depth knowledge of marketing management strategies
• Comprehensive grasp of contemporary branding principles and models
• Business Acumen
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent understanding of consumer behavior, market dynamics, and cultural nuances across different regions.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creativity and an ability to produce innovative and original ideas
• Proficient in Microsoft Office Applications (Microsoft Word, Excel, Outlook and PowerPoint)

Please refer to job description.